Storm-Triggered Lead Automation for a Tree Removal & Landscaping Agency

A white-label digital marketing agency serving tree removal companies, arborists, and landscaping maintenance businesses across the United States. The agency needed automated storm-triggered lead workflows, scalable client onboarding, and unified performance dashboards across all sub-accounts.

CHALLENGE

After every major storm, tree removal demand spikes — but the agency had no automated system to reach homeowners before competitors did. Manual outreach was too slow, lead attribution was broken across channels, and onboarding a new tree removal or landscaping client required rebuilding everything from scratch. Review collection happened only when someone remembered to ask.

SOLUTION

We built a complete white-label infrastructure on GoHighLevel, integrated with Make.com and OpenWeatherMap, purpose-built for tree removal companies handling storm-season surges — delivered across six structured milestones.

Agency Infrastructure

• White-label GHL setup with custom domain, branding, and Mailgun SMTP

• Agency dashboard: traffic, form/chat submissions, BrightLocal citations, heatmaps, keyword rankings, reputation stats, and landing page leads

• Missed Call Text Back — auto SMS fires within seconds of a missed call

• Automated review requests triggered at "Job Completed" stage (Google, Yelp)

Lead Capture & Tracking

• 3 landing pages + 1 website form + 1 chat widget, each tracked separately

• 4 GHL tracking numbers: website, GBP, LSA landing page, Facebook landing page

• "1st In Town" outbound funnel — Loom video showing prospect their local tree removal ranking, link tracked, auto-tags Warm Lead if clicked in 24 hours

Client Sub-Account Snapshot

• Master GHL sub-account duplicated instantly for every new tree removal or landscaping client — 2x faster onboarding than manual setup

• Pipeline stages: Lead → Site Visit Booked → Quote Approved → Job Completed

• Client dashboard: leads, conversions, ROI from job revenue, GBP stats, LSA & Facebook ad numbers, page visits, and reputation stats

• Call report: all inbound numbers, date range, and source attribution

Storm-Triggered Tree Removal Workflow (Make.com + OpenWeatherMap + GHL)

• Make.com monitors live weather across all client zip codes pulled from GHL

• Storm thresholds configured per event type: High Wind, Heavy Rain, Hail, Tornado — tree removal companies rank #2 in storm-response demand after roofing

• Contact filtering: paying clients only, correct zip code, opted-in contacts

• Three-phase communication workflow:

Phase 1 — Pre-storm email: "Protect your trees before the storm hits"

Phase 2 — Silence during active storm (no spamming)

Phase 3 — Post-storm SMS + Email: free fallen tree assessment offer

+ follow-up message 2 days after storm passes

• Auto-removal of storm tags so contacts re-qualify for the next weather event

Compliance & Documentation

• A2P 10DLC registration completed at agency level

• Opt-in checkboxes and STOP logic on all forms and SMS workflows

• Full documentation: snapshot duplication, client onboarding, A2P steps, storm threshold adjustment guide, and troubleshooting manual

RESULTS

• Tree removal clients receive storm leads before competitors respond manually

• New clients onboarded in minutes via master snapshot duplication

• All lead sources tracked and attributed separately across every channel

• ROI auto-calculated per client from job revenue data in GHL

• Review collection fully automated at the right pipeline moment

• Full A2P compliance protecting SMS deliverability across all clients

KEY TECHNOLOGIES

GoHighLevel · Make.com · OpenWeatherMap API · BrightLocal · Search Atlas

Mailgun · Twilio · Google Business Profile · A2P 10DLC

"After every storm our tree removal clients used to scramble to reach

homeowners. Now the system reaches them automatically before our clients

even pick up the phone — and the leads are already warm."

- Agency Owner, Orants AI Client